The thought of creating and running a successful online business is very appealing to a lot of stay at home moms.
Many have seen other moms making a significant income from their Internet Marketing efforts and want to do the same.
The secret to the success of any online business is generating traffic (visitors) that are interested in what you have to offer.
You cannot simply create a fancy website and expect visitors to come out of nowhere. This is never going to happen.
Many stay at home moms start an online business and give up because they don’t make the money that they expected. Usually, the reason for this is that they just don’t get enough traffic. So in this article, we will show you some great ways that you can drive traffic to your online business.
Targeted Traffic is Best
It might sound really great to have thousands of visitors to your website or blog but this is useless if they are not interested in the niche of your site. If the traffic is very general, a small percentage of people might be interested but the vast majority won’t be.
What you need to do is to drive targeted traffic to your website. These are visitors that are definitely interested in what you are offering. If your website is about parenting advice then you want visitors that are new to parenting or that will soon be parents when their baby is born.
Fortunately, it is not that difficult to find people interested in your niche.
Search Engine Traffic
Traffic from search engines is very targeted. Why? Because a search engine user will type in specific terms to find what they are looking for.
So they might type in a search term such as “tips for new parents” and if your website comes up in the search results and they click through to check it out then you have a targeted visitor.
The competition to appear on the first page of Google for search terms is tough and you will need to optimize your website pages to rank well. Search engine optimization (SEO) is not that difficult a concept to understand or apply.
You need to start with keyword research. Use the free Google Keyword Planner to find search terms (keywords) that people regularly use to find information in your niche. It will tell you how many searches each month and provide alternative keyword suggestions. SEO is a long term strategy.
You can use search marketing or pay per click (PPC) for fast results. Here you will use ads on search engines like Google and only pay when your ad is clicked on and the person visits your website.
Millions of people have social media accounts. At the time of writing, there are more than a billion Facebook users. You can use a platform like Facebook to get the word out about your online business.
You can reach your target audience by joining relevant groups. Facebook Ads are a fairly inexpensive way to reach your audience as well. You need to post valuable content on social media platforms and then encourage your followers to share this with their friends.
Your content must not be a blatant ad for your online business. People will not appreciate this and it may lead to you having your account closed. Provide value first and people will be curious and naturally want to find out more about you and what you have to offer.